Costs

Logo
If you don’t have one then there are tools that can create one easily. If you have a logo remember it has to be able to be legible on a mobile phone screen.

Fonts and Colour Scheme
We can often use colours from your logo as a basis for your colour scheme but you need high contrast between text and background for users with visual impairment. I cannot stress enough how important this is. Potentially you could face a fine if your website does not conform to accessibility standards.

The font needs to reflect your brand to stand out.

Images and Text
The web is a visual medium and pictures or illustrations that have an impact are crucial. Selecting the right images to use is vital.

You need to provide the text on the website. We can use AI if you are really stuck.

Search Engines
Search engines allow users to find businesses and organisations that they don’t know exist. You want your business listed near the top of the first page in Google results.

I have tools and expertise to optimise the pages but you have a role to play here as well to promote your website. Consider adding your business to free online directories.